• Managers
• Exhibitors & Advertisers

• + AORN Member Audience
• + Annual Congress
• + Educational Conferences
• + Advertising
• + Recruitment Marketing
• + Annual Sponsorships
• + AORN Recognition Program

• AORN
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• Exhibitors And Advertisers

AORN is the leading professional association whose mission is to promote quality patient care by providing its members with education, standards, services, and representation. AORN is composed of 43,000 perioperative registered nurses working in hospital operating rooms, ambulatory surgery centers, clinics, and physician offices. AORN members also work as educators, researchers, OR directors, management consultants, and medical sales professionals.

Our members, as well as the entire health care community, look to AORN for industry standards, publications, services, education and advocacy. Talk to our 43,000 members, and you’re talking to a quarter of the perioperative nurses in the U.S. including hard-to-reach ambulatory surgery nurses, directors, and managers of the OR.

Reach more than 35,000 nurses with decision-making, purchasing power

• 83% of AORN members influence purchasing or make purchasing decisions for preoperative, intraoperative, and postoperative supplies, capital equipment, and services.

AORN is the foremost authority on operating room nurses and offers the following powerful engagement opportunities with members:

• Annual Congress: The world’s premier educational event and surgical tradeshow for perioperative nursing. Nearly 7,000 perioperative nurses, nurse managers, and perioperative leaders attend Congress each year to learn, network, and celebrate their profession.
• Educational Conferences: Promoting both professional and personal enrichment, AORN’s educational events aim to support the perioperative nurse’s journey to excellence. Our attendees seek opportunities to enhance their knowledge and skills in order to advance their individual careers and the OR nursing profession.
• Advertising: Create touch points and disperse your important message through print, direct mail, or electronic communications such as banner advertising, email sponsorship, and more.
• Recruitment Marketing: Speak to qualified candidates and share your career opportunities using the AORN CareerCenter, mailing lists, and other targeted communication vehicles.
• Annual and Event Sponsorships: Enhance the value of your brand through annual sponsorships. Survey results prove that AORN members take notice of sponsors, and they recognize that many activities and events may not be available without financial support from sponsoring companies.

Whether your marketing strategy is to get in front of key decision-makers through face to-face interaction, create brand awareness through advertising or sponsorships, or recruit OR personnel, AORN can design an integrated marketing communication plan that will help you achieve your sales objectives. Learn more about AORN members and how AORN can help you reach a targeted audience of decision-makers who manage, influence, and buy.

Contact the AORN Sales & Exhibits Department at sales@aorn.org or 800-755-2676, Ext. 280 to customize a marketing plan that optimizes your investment.