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Supporting Documents
AORN Member Audience
AORN is composed of 43,000 perioperative registered nurses working in hospital operating rooms, ambulatory surgery centers, clinics, and physician offices. AORN members also work as educators, researchers, OR directors, management consultants, and medical sales professionals.
Our members, as well as the entire health care community, look to AORN for industry standards, publications, services, education and advocacy. Talk to our 43,000 members, and you’re talking to a quarter of the perioperative nurses in the U.S. including hard-to-reach ambulatory surgery nurses, directors, and managers of the OR.
OR Nurse Purchasing Influence
AORN can help you reach 43,000+ perioperative nurses, managers, and executives.
43,000 OR Nurses
Our members, as well as the entire health care community, look to AORN for industry standards, publications, services, education and advocacy. Talk to our 43,000 members, and you’re talking to a quarter of the perioperative nurses in the U.S. including hard-to-reach ambulatory surgery nurses, directors, and managers of the OR.
Reach more than 35,000 nurses with decision-making, purchasing power
83% of AORN members influence purchasing or make purchasing decisions for preoperative, intraoperative, and postoperative supplies, capital equipment, and services.OR Nurse Purchasing Influence
*Source: AORN Member Research, April 200839% Recommend new products
16% Specify supplier and products/services to evaluate
16% Member of purchasing/evaluation committee
7% Final decision making authority
5% Veto authority
Do not have influence over purchasing decisions –17%
AORN can help you reach 43,000+ perioperative nurses, managers, and executives.
43,000 OR Nurses
30% Work as Managers/Directors of the OR
63% Work in Acute Care Hospitals
40% Work in Ambulatory or Office Based Centers
60% Have Worked in the OR for More Than 20 Years
Target Your Market by Practice Area
Conduct a broad marketing campaign to reach the entire AORN membership or target your efforts to reach a specific audience. AORN reaches nurses in a plethora of specialty practice areas from Nurse Executives and Educators, to Central Supply and Anesthesia - including hard-to-reach ambulatory surgery nurses.
Snapshot of the AORN Membership
- 40,000 OR nurses
- 15,000 OR Managers/Directors
- 63% work in acute care hospitals
- 35% are ambulatory (hospital and free-standing) and office-based
- 60% have worked in the OR for more than 20 years
AORN Members Influence Purchase Decisions
- 53% Make Recommendations
- 14% Purchase Themselves
- 16% Are Final Decision Makers
- 1% Sign POs
Member Practice Areas
- Ambulatory: 513
- Ambulatory Free-Standing: 5660
- Ambulatory In-Hospital: 9633
- Anesthesia: 650
- Cardio Cath Lab: 487
- Cardiothoracic: 8016
- Central Processing: 3555
- Central Supply: 737
- Information Systems: 2378
- Critical Care: 761
- Emergency Department: 633
- Endoscopy: 8395
- General: 24064
- Gynecology: 16892
- Infection Control: 588
- Integrated Health Practice: 566
- Interventional Radiology: 545
- Laser: 8732
- Management: 7817
- Materials Management: 2804
- Neurosurgery: 10970
- Oncology: 3462
- Ophthamology: 10996
- Orthopedic: 19442
- Otolaryngology: 13753
- PACU: 5586
- Pediatrics: 6704
- Plastic/Reconstructive: 13291
- Podiatry: 10590
- Pre-Admission: 2906
- Purchasing: 527
- RNFA (Facility Employed): 602
- Trauma: 2251
- Urology: 15754
- Vascular: 14540

