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Market Research

AORN can provide market research services that focus on the surgical environment. We have unparalleled access to perioperative experts. Our opt-in database encompasses all perioperative team members and leaders. You will receive access to quality respondents with feedback that can help guide the development of your product or service. 

AORN provides customized service for multiple elements of your project:

  • Collaboration with your team to develop effective screening criteria and guidelines
  • Customized recruiting by AORN from our opt-in market research database
  • Registration services and meeting planning, as well as meeting management on the day of your session

  For more information, contact AORN at sales@aorn.org, or call 800-755-2676, extension 280 to speak with a strategic account manager.

Focus Groups

Focus Groups can be hosted in conjunction with scheduled AORN events such as the AORN Congress, or as stand-alone events in a location of your choosing. Based on your criteria, AORN will recruit engaged members for participation in discussion, usability studies or other market research activities.

 

 

Online Surveys 

Based on your desired questions and branching strategy, AORN will create an online version of your survey to be deployed to members meeting your unique criteria. Once the desired number of responses is achieved, AORN provides raw data as well as a summary report of the survey results.

Telephone Interviews

AORN can recruit qualified participants to participate in phone interviews for your project. Contact AORN for more information on candidate screening and interview conduction.

 

In-Depth Interviews 

In-Depth Interviews (IDIs) can be hosted in conjunction with scheduled AORN events or as stand-alone events in a location of your choosing. Based on your criteria, AORN will recruit engaged members for participation in one-on-one interviews, usability studies or other market research activities.

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