Ideas That Work: Turn Sodas Into Subscriptions

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Free Magazines for Your Waiting Room


— GARBAGE INTO GOLD Becky Burnett, BSN, turns post-op sodas she serves to her patients into free magazine subscriptions for her eye center's waiting room.

TURN SODAS INTO SUBSCRIPTIONS
Free Magazines for Your Waiting Room

We came up with a pretty ingenious way to keep our waiting room stocked with many of today's most popular magazines. And it didn't cost us a dime. We turned the cans of soda that we serve to our patients after their eye surgeries into free magazine subscriptions. Here's how. We serve Coke products, like Coca-Cola, Diet Coke and Sprite, so we enrolled in Coke's rewards programs (mycokerewards.com). It's simple. You earn points when you enter the codes you'll find under caps, inside the tear-off on 12-packs and on multi-pack wraps. Now our patients and their families get to enjoy the latest issues of Woman's Day, Good Housekeeping and Martha Stewart Living rather than paging through outdated donated magazines.

Becky Burnett, BSN
Gainesville (Ga.) Eye Center
[email protected]

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