A Planning Playbook for Opening a New Orthopedic ASC
The ASC market continues its rapid growth. In 2023, roughly 116 new ASCs opened in the U.S., many of which were orthopedic-specific in nature....
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By: OSD Staff
Published: 6/2/2016
A Bouquet of Flowers for Every Patient
Cosmetic surgery patients have many options for their care. To keep our self-pay clients coming back to our 1-room ASC that's connected to the surgeon's office, we send patients a bouquet of flowers to make them feel more like family.
At the end of the day, the front office manager e-mails the finished surgery client list, complete with a home address for each patient, to a local flower shop. We have a daily contract with the shop, so all patients get a beautiful bouquet of flowers delivered to their house on their first day of recovery.
The flowers come complete with a card that says: "Thank you for choosing Dr. Bryan Gawley and his amazing staff. Please accept these flowers as a token of our gratitude and know that we are wishing you a speedy and beautiful recovery."
We also follow up with post-op phone calls, and every day a patient thanks us for the pretty and thoughtful gesture. We really focus on making patients feel like family — we also send out holiday cards to every patient we treated that year. These gestures are relatively simple, but can make a huge impact in your patients' satisfaction.
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