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Market Research

Focus on the research. Let AORN do the rest.

Gather firsthand feedback on your medical devices, products, and services from the most diverse selection of perioperative professionals who use them everyday. We'll manage the operations and logistics.

FOCUS GROUPS

What We Offer
  • Screening: We find precise perioperative professionals whose feedback guide actionable outcomes.
  • Recruitment: Chose from AORN's database of more than 41,000 OR directors, educators, circulating and scrub nurses.
  • Expertise: We know the operating room inside and out.


Focus Group Services

  • AORN consultation to develop effective screening criteria
  • Customized recruiting 
  • 90-minute focus group with 6-10+ nurses who meet your criteria
  • Private focus group meeting room
  • Registration, signage, and meeting management
  • Complimentary light food and beverage
  • Honorarium included

ONLINE SURVEYS

What We Offer

  • Screening: AORN will market an online survey to members who meet your screening criteria.
  • Execution: AORN will work with you to develop effective survey questions to implement through our survey platform.
  • Survey Management & Analysis: AORN will provide a summary report and the raw data for additional analysis.
  • Respondent Honorarium: AORN will facilitate processing of respondent honorarium. 

Contact Us

Sponsorship Opportunities: 
Katie Kyle or Sarah Lonsdale     
Email: industry@aorn.org
Advertising Opportunities:      
Cathleen Corbin
Email: ccorbin@aorn.org