A Bouquet of Flowers for Every Patient
Cosmetic surgery patients have many options for their care. To keep our self-pay clients coming back to our 1-room ASC that's connected to the surgeon's office, we send patients a bouquet of flowers to make them feel more like family.
At the end of the day, the front office manager e-mails the finished surgery client list, complete with a home address for each patient, to a local flower shop. We have a daily contract with the shop, so all patients get a beautiful bouquet of flowers delivered to their house on their first day of recovery.
The flowers come complete with a card that says: "Thank you for choosing Dr. Bryan Gawley and his amazing staff. Please accept these flowers as a token of our gratitude and know that we are wishing you a speedy and beautiful recovery."
We also follow up with post-op phone calls, and every day a patient thanks us for the pretty and thoughtful gesture. We really focus on making patients feel like family we also send out holiday cards to every patient we treated that year. These gestures are relatively simple, but can make a huge impact in your patients' satisfaction.