Special Report: Road to Recovery

Share:

As the recession recedes, it's time to roll up your sleeves and succeed in the new surgical economy.


Whether you're still stuck in the grips of the recession or enjoying the early fruits of the recovery, we figured you could use some good economic news with your monthly magazine and your morning coffee.

Would you settle for some pretty good economic news?

The outlook isn't as rosy as you'd like it to be, at least not yet, but we're seeing familiar signs of prosperity return to outpatient ORs across the country, little things that you used to take for granted, like full surgical schedules, 40-hour workweeks and raises for the staff. Happy days aren't quite here again, but it sure feels like they're getting closer.

"There has been a very recent, very slight upswing — we are hopeful of a trend," says Stephanie Diem, RN, BS, clinical director of the Washington Square Endoscopy Center in Philadelphia, Pa. "We will survive."

We're not dispensing groundless optimism here. Our sense from talking and visiting with many of you and your vendors is that the outpatient surgery industry took the recession's best shot and has bounced back stronger than before in large part because many of you rolled up your sleeves a la Rosie the Riveter when the economy turned sour. With steely resolve, you did what you had to do to make it through, be it finding new ways to save or new ways to find surgeons.

Tracy Humphreys, BS, MS, CRCST, of Metro Health Hospital in Wyoming, Mich., formed an alliance with other hospitals to negotiate a better group buying contract. At Holy Family Memorial in Manitowoc, Wis., outpatient surgical volume is 225 cases ahead of budget this year thanks to one specialty: orthopedics. Volume for other surgical specialties has held relatively steady, so why the spike in ortho cases? Rather than sit back and let the recession wash over her, Lisa Sherman, RN, BSN, CNOR, the director of perioperatve services, pounded the pavement, recruiting fellowship-trained orthopedic surgeons in total joints, shoulder, spine, foot and ankle, and hand. The hospital now draws patients from across the region, not just locally. "That's our distinction, our differentiation: orthopedics. That's where our growth is," says Ms. Sherman. "We're a small hospital in a little town, but we dreamt big. Our facility had the foresight to do something that was a little different. We weren't satisfied with the status quo."

'We Need to Find Some Help'

The survival instinct has kicked in at many outpatient surgery centers, but perhaps nowhere more than at Pend Oreille Surgery Center in Ponderay, Idaho. The 3-OR multispecialty ASC, which opened last May as a wholly physician-owned facility, has been plagued with problems from the outset. An accreditation snafu resulted in a 6-month delay in getting Medicare deemed status. Insurers offered take-it-or-leave-it contracts that pay as little as 12% of billed charges. And banks refused to extend a second line of operational credit once the ASC exhausted the initial $785,000 construction loan. Throw in a failing economy and you've got a center in need of a turnaround.

Today, a mere 18 months after it opened, Pend Oreille has laid off some staff and is only open 3 days a week — Monday, Tuesday and Wednesday — and its 8 physician-investors are considering what not long ago had been the unthinkable: joining forces with either a corporate partner or the local hospital or perhaps both. The only certainty is this: "We need to find some help," says Kris Sabo, RN, the executive director. "We are considering some options which we had certainly never planned on, but tough times call for tough measures."

Should Pend Oreille unite with the local hospital, it would hardly be alone. More and more ASCs are joint venturing with hospitals and respawning as hospital outpatient departments (see "Benefits of Converting an ASC to an HOPD" on page 20). While a majority of the nation's more than 5,200 ASCs are physician-owned and -operated, a growing number — now more than 1,000 — are owned fully or partly by community hospitals, according to the Ambulatory Surgery Center Advocacy Committee.

Ms. Sabo says her days are mixed with feelings of desperation and determination as she, her surgeons and her staff fight to keep their dream — and their surgery center — alive. Rather than worrying about taking care of her surgeons and patients, Ms. Sabo worries if enough checks came in to cover payroll, which she calls "a gut-wrenching experience." Despite not knowing where help is coming from, she's not about to give up.

"We just absolutely can't fail," says Ms. Sabo. "We will not turn our backs to any solution. We're not in any way giving up. I know we can be a great center. I like to think that we have a lot to offer a corporate partner. It's not what we wanted to do, but, hey, you do what you need to do."

— Dan O'Connor

Some good, some bad
The results of our survey last month of 64 ASC and hospital facility managers and physicians tells you why we say the news is only pretty good:

  • Nearly 1 in 5 (19.4%) said that their caseloads had improved from last year. At Chilton Medical Center in Clanton, Ala., 70 cases a month had been the norm before the economic downturn. Last year, monthly case totals dropped considerably: 31 in January, 45 in February, 35 in March, 32 in April and 37 in May. "It's just now starting to pick up again," says Dayna Jones, RN, the director of surgery. "I think there's a general feeling that the economy is getting better. Hopefully, the recession has taught us to run on a leaner budget so that when our volume returns to normal or better than normal, our profit margin will increase."
  • Nearly 1 in 3 (30.6%) survey respondents actually described business as being brisk. Surgical volume is up from 2 years ago at McAlester (Okla.) Regional Health Center, says David Mullins, RN, vice president of patient care services. "Surgery has been carrying the rest of the hospital," he says. Ophthalmologist Steven K. Mishkin, MD, of the Freehold (N.J.) Surgical Center, says cataract surgery volume is up about 20% from last year. His advice: "Look at the things you can control, not at external forces. This is the time when it matters more to look at your bills and expenses and see if you can get better pricing. There's nothing you can do about the economy. Just hunker down and wait it out."
  • Exactly half (50%) of our respondents said that their surgical volume was down considerably. That's actually better than last year, when a similar survey we conducted found that surgical volume was down at 58.1% of facilities.
  • Nearly 1 in 5 (19%) reported that they've had to lay staff off. Maureen Spangler, RN, director of perioperative services at Lexington Medical Center in Columbia, S.C., says staff have been asked to give up no more than 10% of their hours.
  • Nearly 3 in 4 (71%) said that they've postponed or delayed a capital equipment purchase due to the economy. At MedCentral Health System in Mansfield, Ohio, for example, they no longer routinely replace up-in-age OR tables. "If it's still working," says Debbie Hudepohl, RN, MSN, CNOR, the nurse manager of surgical services and sterile reprocessing, "we'll hold on to it for another year." Similarly, Annemarie Enthoven, RN, director of nursing at Summit Surgery Center/Premier Surgery Center in Santa Barbara, Calif., says she's buying refurbished equipment instead of new and recycling more ("free pickup," she says), which has lowered her trash collection bills.

5 Hot Procedures That Could Give Your Facility a Boost

Oculoplastic Surgery
CPT codes: Strabismus surgery 67311; upper lid blepharoplasty 15822; repair of blepharoptosis 67904; enucleation 65105
Why: Slow Friday schedule? Reach out to oculoplastic surgeons. Many of their patients prefer to recuperate at home over the weekend and go back to work on Monday, says Andrea Hyatt, CASC, administrator of the Dulaney Eye Institute in Towson, Md. If your ophthalmic ORs are empty on Fridays, go find an oculoplastic surgeon.
What you need to know: Many of these patients are self-pay and when they're covered, they're well-reimbursed, says Ms. Hyatt. For example, Medicare reimburses strabismus surgery for lazy eye for about $860 and an upper lid blepharoplasty pays about $900. Oculoplastic cases don't require much in disposables, usually just sutures and sometimes cautery supplies.

Gastric Banding
CPT code: 43770
Why: The morbidly obese (>40 BMI) adult population is growing twice as fast as the overweight (25-39 BMI) population. At the same time, more patients are opting for gastric banding procedures. Medicare and private payors reimburse for gastric banding in some cases with co-morbidities, but most patients are self-pay ($10,000 to $30,000 total), which eliminates much of the administrative cost of billing and collection. "It's cash in hand," says Louise DeChesser, RN, CNOR, MS, administrator of the West Hartford Surgery Center in Connecticut, who is considering adding the procedure to her center's mix.
What you need to know: Your center needs to be staffed, equipped and furnished to handle morbidly obese patients. You'll need an OR table with a 1,000-pound capacity, deep laparotomy instruments, toilets designed for obese patients and appropriate furniture in your waiting area. Your staff needs to be well-versed in safe patient transfer practices. Finally, says Ms. DeChesser, you'll need to work with an anesthesia group that has the experience and equipment for safely caring for obese patients, many with co-morbidities.

Rotator Cuff and Shoulder Repair
CPT codes: Rotator cuff repair 23410, 23412, 23420, 29827; subacromial decompression 29826.
Why: The population is getting older and people of all ages are suffering sports injuries. Plus, shoulder injuries that used to be treated with injections in offices are now treated with arthroscopic surgery, says Paula Hebert, RN, BSN, MA-HCA, administrator at the Bone and Joint Surgery Center of Novi in Michigan. Thanks to regional blocks and pain pumps, shoulders are no longer 23-hour affairs. Reimbursement ranges from $1,000 to $2,000.
What you need to know: Start soliciting sports medicine doctors and let them know how easy and efficient your center is. Besides an arthroscopy set up, you'll need a beach-chair positioning device. Some cases need an extra person to hold the camera or light source, says Ms. Hebert.

Single-level Spine Discectomy
CPT codes: Lumbar posterior 63017, 63030, 63042, 63047; cervical posterior 63001, 63015, 63040, 63045; cervical anterior 63075
Why: Advances in spine surgery have fostered a migration toward outpatient facilities. Doctors like the efficiency and patients like to go home where they can better recuperate, says Suzanne McCarthy, RN, a spine surgery consultant based in Little Rock, Ark. Medicare has begun reimbursing for more spine procedures. Generally, count on reimbursement of 30% to 40% above cost.
What you need to know: Spine surgery requires a lot of equipment. You'll need a microscope ($100,000 to $150,000), C-arm, drills, headlight, bipolar unit, cautery unit, Mayfield headrest, Jackson spine table and Wilson frame. Your post-op team will have to know how to identify complications and your anesthesia providers will need to have experience with spine patients because of their neck and back pain, says Ms. McCarthy.

Lipoma Removal
CPT codes: Depends on location. See "Tips for Coding Lesion Excisions" in the February 2010 issue of Outpatient Surgery Magazine. Why: Attracting surgeons who remove lumps and bumps is a good entr?????? ©e into general surgery and a good extension of services for an orthopedic center, says Ms. Hebert. Lipoma excisions are reimbursed at $50 to $600 depending on the size of the lipoma.
What you need to know: The larger the lump, the more likely the procedure will be done in a surgery center rather than an office. The only disposables needed are sutures. "It's not a high-expensive procedure to take on," says Ms. Hebert.

— Kent Steinriede

More funerals than baptisms
What about the many ailing centers that may not survive without outside assistance (see "We Need to Find Some Help" on page 23)? Each year from 2002 through 2009, an average of 314 new Medicare-certified facilities entered the market, while an average of 65 closed or merged with other facilities. In 2009, there were nearly as many funerals for ASCs as baptisms: 152 ASCs, about 2.5% of the total, closed their doors, the most in history, and 164 new centers opened, considerably less than in recent years (273 in 2008, 347 in 2007, 332 in 2006, 355 in 2005 and 369 in 2004, according to a June 2010 MedPac report). Who knows how much more mourning there will be by 2010's end.

"This is a watershed year in the ASC industry," says Andrew Hayek, chair of the Washington, D.C.-based Ambulatory Surgery Center Advocacy Committee and president and CEO of Surgical Care Affiliates, a national surgery center management firm headquartered in Birmingham, Ala.

Mr. Hayek says the sluggish economy is only partially to blame for the lull in new construction. "There are now 5,300 Medicare-certified ASCs, with approximately 100,000 ASC-eligible physicians," he says. Since there are about 20 surgeons per ASC, explains Mr. Hayek, nationally, "the market is fairly well-served with the existing base of surgery centers." He says surgical volume could shift back to the hospitals in certain markets, thanks to the growing hospital employment of physicians.

When the economy began to head south, Mr. Hayek expected to see certain specialties suffer more than others. Instead, data has shown that case volumes are down across the board. The ASC industry is shifting from rapid growth to a more mature stage, says Mr. Hayek, in which surgery centers are going to focus more on how to grow distributions in a low, or negative, case volume growth environment. "We are doing less cases but our reimbursement is higher this year than last," says Carolyn Hollowood, BSN, CASC, administrator of City Place Surgery Center in Creve Coeur, Mo.

Mr. Hayek blames declining case volumes on the rising unemployment rate that's reducing the number of insured patients, declines in the stock market that are limiting consumer spending on health care and a rapidly growing patient population that's insured by plans with deductibles of $1,000 or more. "This increase in deductibles is intended expressly to curb healthcare consumption," he explains. "It unfortunately results in people deferring procedures, such as screening colonoscopies, that are critical to their long-term health."

The rising unemployment rate and dearth of consumer spending in the healthcare sector can be tied directly to the stagnant economy, says Mr. Hayek. However, he believes the trend toward patients struggling with higher deductibles is a long-term issue that could impact surgical volume for many years to come. We heard from one facility that it's offering promissory notes to patients that can't afford their co-pays.

ASCs hit harder than hospitals?
If the economic downturn hit hospitals hard — 70% of hospitals reported lower overall patient volumes and 22% said they'd put capital improvements on hold, according to a June 2010 report from the American Hospital Association — it hit for-profit ASCs harder. The recession came along at time when:

  • New ASC construction starts were slowing. The building boom hasn't gone bust, but it's slowed considerably, a sign that the freestanding surgery center market is now a mature one. Yes, the number of Medicare-certified ASCs increased by 50% from 2002 to 2009 (3,512 to 5,260), but new ASC starts declined 18% in 2008 and another 23% in 2009.
  • Volume and profits at existing centers were already flat. Blame the recession for ASCs going from 8% to 10% growth to negative growth, says Mr. Hayek. He notes that there have been no positive updates to Medicare ASC payment rates from 2004 through 2009. Medicare payments account for about 20% of all ASC revenue, according to industry surveys.

Mitesh Rao, MD, a general surgeon at the Yale School of Medicine who studies healthcare policy, believes the struggling economy hasn't hit the surgical sector nearly as hard as it has impacted other industries. "Truth be told, that's one of the fringe benefits of the medical industry," he explains. "While certain surgical specialties have started to see a cutback in elective procedures, on a whole the country still has the same needs for health care as it did before the economic downturn."

Hope and pay
Mr. Hayek thinks overall surgical volume will improve somewhat in 2011, but volume growth at individual facilities will likely remain flat to negative, although less negative than in 2010. On the Medicare front, Mr. Hayek says rates will remain flat while commercial and out-of-network benefits will come under increased pressure. He says inflation will cause a 3% to 5% uptick in supply costs and an approximate 1.5% increase in labor costs, which will focus surgical administrators' energies on working closely with physicians to achieve cost efficiency in a more challenging environment.

Related Articles